Last Updated: 15 September, 2025
1. Introduction
This Privacy Policy governs how PropertySifu.my (operated by Appiliate Sdn. Bhd.) collects, uses, discloses, processes, stores, retains, and secures your Personal Data.
By using our website (“Site”) and services (“Offerings”), you agree to the collection, processing, and disclosure practices described in this policy.
If you do not agree, please do not use the Site.
2. Definitions
- Personal Data: any data that identifies or can identify you directly or indirectly (name, contact, device data, etc.).
- Sensitive Personal Data: as defined under Malaysia’s Personal Data Protection Act (PDPA) — e.g. financial account, income, etc.
- You / User: visitor, buyer, lead, or anyone interacting with the Site.
3. What Data We Collect
3.1 Information You Provide
- When you register or fill forms: name, email, phone number.
- When you make enquiries (projects, showrooms, compare tools).
- Survey or quiz answers (preferences, budget, area, lifestyle).
- Communication records (emails, chat, WhatsApp requests).
3.2 Automatically Collected Data
- Device and browser information: type, OS, IP address.
- Pages visited, time spent, search filters used.
- Cookies, pixels, tracking scripts (analytics, remarketing).
3.3 Third Party Sources
- If you log in through social media (if applicable), or from partners.
- From developers or agents sharing project info.
4. Purpose of Collection, Use & Disclosure
- Providing Services: browsing, searching, comparing, contacting agents, project updates.
- Personalisation & Matching: powering tools like Find My Match Now / Quick Compare.
- Customer Support: enquiries, follow-ups, defect support, legal/documentation help.
- Marketing & Communications (opt-in): newsletters, promotions, new launches.
- Analytics & Improvements: track usage, improve features, monitor site performance.
- Legal & Compliance: comply with laws, protect rights, manage disputes.
5. Sharing & Disclosure of Your Data
- With in-house agents for enquiries & property journey support.
- With third-party service providers (hosting, analytics, email, etc.).
- With developers or agents for projects you show interest in.
- If required by law, fraud detection, or with your consent.
6. Cookies, Tracking & Similar Technologies
We use cookies & tracking pixels to understand how you use the Site, remember preferences, and serve relevant content.
You can disable cookies in your browser, but some features may not work properly.
7. Data Security and Accuracy
We implement reasonable safeguards to protect your Personal Data.
You are responsible for keeping login/password secure.
You may request correction of inaccurate data we hold about you.
8. Data Retention
We retain data only as long as necessary or legally required. After that, we securely delete, anonymise, or destroy it.
9. Rights of Users
- Access: request data we hold about you.
- Correction / Deletion: request updates or deletion (subject to legal obligations).
- Withdraw Consent: opt-out from marketing/data processing where consent is used.
- Opt-Out: from marketing/tracking where possible.
10. Cross-Border Data Transfers
Some service providers or servers may be outside Malaysia. Transfers comply with applicable Malaysian privacy laws.
11. Third-Party Websites & Links
Our Site may link to external websites (developers, agents, maps, etc.).
We are not responsible for their privacy practices.
12. Children & Minors
Our services are not intended for anyone under 18.
If data is collected from a minor without consent, we will delete it.
13. Changes to this Policy
We may update this policy from time to time. The new version will be posted on this page.
Please review periodically for updates.
